Secretary General of Digital Transformation Association (DTA) & Research Fellow of Digital Service Innovation Institute

Dr Yueh is the Secretary General of DTA, founded to promote entrepreneurship and corporate digital transformation through adoption of digital technologies and developing innovative ICT services.

She has led a range of ICT initiatives and currently focuses on promoting Star Audit in Taiwan and APAC - a 3rd party certification scheme to establish trustworthy environments for the cloud computing and service industry through IT security, data privacy, quality and availability.

Dr Yueh also manages a project advocating innovative service applications for smart retail in Taiwan’s commercial districts as part of smart city development.  She holds a PhD in Consumer Studies from Nottingham Trent University, UK.