Natarajan is responsible for leading Arrow’s global components business at Arrow in the South Asia region, covering Singapore, Malaysia, Thailand, the Philippines, Indonesia, Vietnam, India, Australia, and New Zealand. He joined Arrow in 1997 as product marketing engineer in India and was subsequently promoted to marketing manager for India. In 2003, he was promoted to marketing director of ASEAN region and relocated to Singapore. In 2008, he was promoted to vice president of ASEAN region, managing sales, marketing and support functions of the region. In 2012, he was appointed as vice president for ASEAN and India. He was promoted to his current position in 2013.