Partner and Managing Director

Bassam is Chemistry’s Managing Director, consulting on user-centred experience design.

He has worked with some of the biggest global brands since starting as a Product Designer at Philips Electronics for 5 years before joining Chemistry in 2002.

Since then, he has grown Chemistry from a classic product and graphic design studio to become a research-based experience design consultancy, working with organizations across diverse industry sectors like Dell, Singapore Tourism Board and GE Healthcare to solve complex challenges and win design awards.

His work is featured at the Singapore Art Museum and also covered in local and regional business media channels.